The mass media and their role in the construction and deconstruction of identities: critical notes for an unfinished thought

Abstract

This paper addresses the role of mass media in the formation of cultural references and its implications for both collective and individual identities,
it is not intended to give ideas finished, but is a critical approach from historical look comunicological and contemporary. Part of the implication that Western European modernity had in the creation, development and consolidation of an information system and international communication from a hegemonic center around which articulated systems or information and communication, forming not only a dominant model of communication, but also a cultural model. Although it starts from a general analysis, we make some policy concretions of mass media in our country related to the unevenness of representation of historically marginalized social groups, showing that is a long way to banish our media hegemonic model inherited from the colonial West.