Methodological instrument for the management of audiovisual productions in Cuban Telecenters

Abstract

Objective: In this work a methodological instrument (model and procedure) is proposed for the management of audiovisual productions in Cuban telecentres that contribute to the improvement of these media organizations. Design/Methodology: Scientific methods such as: analysis-synthesis, modeling, scientific observation, documentary analysis, interviews and surveys were used that allowed to diagnose the current state of the object of study, model the interaction of its components and formulate a general procedure for its management based on the process-based approach. Results and discussion: Theoretical and methodological instruments are identified to manage audiovisual productions in Cuban telecentres, which makes it difficult to perform their managerial and technical-artistic staff. This can be solved through the integrated management of journalistic production, television programs and multimedia products, taking as a starting point the modeling of that process and the establishment of a methodology to raise the effectiveness of the management of the media. Conclusion: The model and procedure presented contribute to the formulation of continuous strategies and plans for improvement and the elevation of the quality of the television product of the telecentros. Consequently, the developed methodological instrument is useful for professionals and managers of the media, while it becomes a tool to effectively manage the processes involved in obtaining a television audiovisual work. Originality/Value: It offers a tool for systematic monitoring and control of actions, favoring the improvement in the processes and effectiveness of the media.