Study of young people in the community of Madrid in the face of fake political marketing noise on Social Networks (2019-2024)
Keywords:
Social network, Youth, Community of Madrid, Fake political marketing noise, PoliticsAbstract
Objective: For many young people, social media is a multifunctional platform, but it lacks veracity filters to prevent messages distributed from being unrealistic. The noise generated on social media by politically motivated content is referred to as fake political marketing noise. Methodology: Using qualitative, quantitative, and positioning analysis methodology, this paper investigates how young people in the Community of Madrid perceive communications from political parties. Results and Discussion: The results show that they identify content that distorts reality and that their perception influences voting behavior. The most important attributes are described. Conclusions: It is clear that biased political content of dubious quality is consumed on social media. It is worth mentioning that 81% of young people surveyed perceive fake political marketing noise on social media and consume it to the end, always finishing watching it. Although this assumption is based on the desire to fully understand the content in order to act accordingly, it implies that the sender of such content benefits qualitatively. Contribution: To learn more about inaccurate and/or misleading fake content associated with the political sphere on social media, whether in the form of news, audiovisual content, advertising campaigns, etc., as a whole, an area we have called fake political marketing noise and which we call for further research. This is where the study on young people is located.
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